The beginning of BCon dates back to the era of post-war reconstruction. Management education, which was started in the post-war period, was expanded to companies and government agencies, and became the basis of corporate training programs. Soon after, in 1964 the year of the first Tokyo Olympics a team of individuals who aspired to revolutionizing the traditional management trainings in Japan founded BCon. Since the foundation, BCon has sought and explored effective approaches to corporate learning, and in cooperation with prominent educators and researchers in the field. Thus, we became the pioneer of Japanese consulting firms who was one of the first to introduce organization development and behavioral science technologies in Japan.

It was the period of a rapid economic growth, in which everyone in Japan was working crazy in order to catch up with Western countries, which were leading the rest of the world at the time.

By practicing a variety of approaches to the entire organization in addition to the group approach, we have worked with Dr. W. Warner Burke in order to fully incorporate the latest theories and technologies in the field of organization development. Around this time, Teruo Yoshida, who was BCon’s president and CEO at the time authored “BCon’s Organizational Principles”, which is still alive as our core values.

After the period of rapid economic growth, Japan experienced an unprecedented economic boom called the bubble economy. Strategic consultant firms from overseas have entered the matured Japanese economy. While implementing structural reforms, strategy formulation and improving human-resource system for the purpose of securing the company’s growth, BCon also put a lot of efforts on an improvement on intangible aspects such as organizational culture and human relationships. We have also used behavioral-science technologies and a variety of organization development approaches to help transform customer organizations. Unlike other consulting firms at that time which tend to behave as a teacher, we have established a business model in which consulting service is provided by our sales team staffing sales persons with experience in area about which our customers are experiencing problem now.

With the burst of the bubble economy and coming of economic downturn along with the rapid progress of IT and globalization, Japanese economy went through major transformations. In order to respond to the major changes, BCon also made efforts in new initiatives such as the licensing business and e-learning business, as well as expansion to overseas. The services launched at that time haven been used by a many customers as know-how for solving various issues until today.

While Japan was suffering from the aftermath of the bankruptcy of Lehman Brothers and the earthquake, BCon maturates its know-how of organization development and human resource development which have been developed for 60 years, to evolve into a new stage, contributing to the reconstruction and new growth of customer organizations. Based on deep understanding on human nature and group behavior, which is the strong point of BCon, we are proactively providing support for organization development from the aspect of reinforcing of “Social relation capital” (such as connection, trust and joy, which is gained through human relationship) and “Sustainability”, which is needed for achieving sustainable society. We are trying to bring more energy to our customers based on the theory and practice we have gained through our experience of more than 60 years in organization development and at the same time adopting new approaches.